Although Net-A-Porter does not have a true brick and mortar location, the online company has implemented innovative shopping outlets during events such as Fashions Night Out and Fashion Week. Always true to the nature of the company, Net-A-Porter creates exciting, technology driven shopping outlets for their customers. During the most previous Fashion’s Night Out in New York City, Net-A-Porter created a shopping platform in SoHo. By creating a software application that digitally recognized the items showcased on the SoHo billboard, the billboard was designed to look and achieve the feeling of a brick and mortar store, customers could shop the items on display by zooming in on the product displayed with their smartphone or iPad.
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