Editorial style merchandising and writing drives much of the websites aesthetics and visual appearance. Each week, Net-A-Porter publishes an online magazine covering the latest fashion trends and designer biographies. Using marketing techniques inspired by editorial magazines has led to incredible success and profits for Net-A-Porter. The quality of the magazine is taken seriously into consideration due to its heavy influence on the consumer. Exceptional photo quality and articulate copy enhances and elevates the website to much more than just an e-commerce shopping platform. As the saying goes, “knowledge is power” proves to be just the case for this company.
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