Net-A-Porter offers the widest online assortment from both established designers as well as up and coming designers. Consumers are able to shop based on preference and personal style through the various designers. Although Net-A-Porter provides high-end designer pieces, there are also several affordable brands thrown into the merchandising mix including Splendid, Equipment, Velvet, and more. Furthermore, the company has recognized the growing importance of designer exclusivity and is now selling "Net-A-Porter Exclusives" to their shoppers. Exclusives are offered from designers such as Valentino, Marni, Temperley London, Chloe, Matthew Williamson, Christopher Kane, and many more.
Considering Net-A-Porter does not have a brick and mortar location, they have been able to create a website that is represented similar to a free standing location. By creating a "Boutiques" link on the Net-A-Porter homepage, shoppers are able to refine their shopping to attire and occasion. Currently the website offers six different boutiques; Party, Workwear, Essentials, Vacation, Wedding, and Winter. Within each boutique shoppers are able to further edit their shopping by style, designer, and trend.
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