As with any business, especially in retail, it is important to measure yourself based on your competitors by using a best and worst practice measurement. In my opinion, there are few retailers that achieve the product quality coupled with great customer service in the way that Net-A-Porter does. Jeffrey, located in Manhattans meatpacking district is comparable- in terms of merchandise but lacks the e-commerce power that Net-A-Porter possesses. In fact, Jeffrey has yet to implement an e-commerce merchandise strategy. Furthermore, Barneys can be considered a competitor to Net-A-Porter due to the similarity of inventory as well as a fully functioning, aesthetically pleasing website. In addition, stores like Saks Fifth Avenue, Neiman Marcus, & Bergdorf Goodman can also be considered competitors of Net-A-Porter. After reviewing all of these websites and noting the differences in their brick and mortar location to their website, I am confident that Net-A-Porter is a fashion pioneer in terms of innovation, achievement, and scalability. Net-A-Porter exceeds their competitors even without possessing a true brick and mortar location.
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