Sunday, November 27, 2011

Addressability


 Memory & Addressability: 

Personalized emails remember recent purchases and interests in order to update you on the latest inventory.

Interactivity:


Communication via email or phone assists customers with style advice and order/product inquiries. 
Customer care team is available 24 hours a day, seven days a week.


Control:
Net-A-Porter allows easy navigation with links to filter items by classification, department, and designer.
Links simplify the search process by offering a "Boutiques" tab that allows customers to shop by occasion.


Accessiblity:
You can acquire the html code or easily add the video to your blog with the click of a button. 
NET-A-PORTER offers a myriad of videos online which are easily accessible with features found at the top of each video.
                              Links use high contrast color for a simplified navigation.

Digitalization:
Global consumer with a focus on luxury fashion.
Worldwide shipping to 170 countries.


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